How
much does storytelling affect the perceived value of a product? It’s
actually a lot! In this business and communication focused class, learn
the impact that effective storytelling has on justifying the value of a
product.

WHAT?

We
took a look at several comparable products from different brands, and
analyzed the performance of the products to determine how important
brand storytelling is to perceived value.

HOW?

During
this course, we’ll review several examples that illustrate the
importance of brand storytelling, and will introduce the idea that
storytelling often does more to justify price than performance.

WHY?

Consumers
are inundated with options when it comes to spending their personal
care budget. You’ve made commitments to brands in your salon, and the
brand’s storytelling method likely had a hand in your decision to make
those commitments. Empowering your team to be concise storytellers will
only make their guests’ confidence in your selection of brands even
higher.