Founder and CEO
shmuly@sayn.com

A 10-year leader in e-commerce, Shmuly set out to bridge the gap between beauty brands and their inconsistent messaging on e-commerce. His mission remains to tell brand stories the right way on e-comm marketplaces, taking great pride in putting all possible resources into best representing beauty brands—the way they deserve. In his off time, he plays tennis and pursues a journey of meditation and self-improvement.

Chief Operations Officer
shanann@sayn.com

With over 25 years of
experience in Operations spanning across Transportation, Retail, B2B, and DTC e-commerce, Shanann has honed her expertise to deliver impactful results and innovative solutions. Shannon’s tenaciousness finds its greatest strength in collaboration. She has a remarkable knack for
building the structural foundations within organizations, seamlessly
turning them into efficient and unified entities.

Chief Merchandising Officer
brittany@sayn.com

While a beauty-obsessed
persona is not essential, it has greatly contributed to Brittany's success in nurturing high-end luxury brands and helping them reach their maximum potential. Her unwavering dedication to the world of luxury beauty started long before she pursued studies in retail merchandising
and product development. With her deep-rooted passion and extensive expertise, she possesses a holistic understanding of the essential
connections required to cultivate and elevate beauty brands within the pro beauty ecosystem.

Customer Satisfaction Manager
batya@sayn.com

Possessing a strong client service background, Batya has excelled in the Customer Service Industry for over a decade. She has succeeded in customer service management for high end fashion brands and two luxury timepiece companies. Never one to shy away from a good challenge, Batya will go the extra mile (or two) to ensure her teammates and customers are always treated right! Her extraordinary commitment to each and every individual truly epitomizes what Customer Service is all about. Born and raised in the sunshine state, Batya loves spending time exploring the great outdoors together with her family and pack of dogs (you can never have too many
dogs!)

Director of Salon Sales
marshal@saynpro.com

Marshal joins SAYN with over
ten years of experience in marketing and sales strategy, specifically focused on the professional beauty industry. Having been raised by a hairdresser, Marshal followed his mother’s footsteps into beauty and trained to become a stylist. His career pivoted to that of a Salon Director, giving him exposure to the business side of the professional industry. With a history with brands such as KEVIN.MURPHY and Aveda, Marshal spent a large portion of his career acting as brand manager, covering sales, marketing, and education strategies, and has extensive experience in graphic and web design.

Warehouse Manager
jp@sayn.com

Before joining the SAYN Family, Jonathan honed his expertise by dedicating a third of his life to distributing professional haircare brands to beauty salons. With 18 years in the industry, he possesses a wealth of experience and deep product knowledge, from professional salon brands to niche offerings, ensuring every product delivered meets the highest standards. His expertise includes shipping across the country and to the UK and Canadian markets. Outside of work, he cherishes quality time with his family.